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标题：Why Does Anyone Care About the Nobel Prize?

More than a century ago, the Swedes pulled off one of the greatest branding exercises in history.

正文：“Just go to sleep,” Martin Chalfie’s wife told him late one October night in 2008. Chalfie, a Columbia University chemist, had co-authored an influential paper describing a new method for studying cells with green fluorescent protein, and he was anxiously waiting to see whether it would be recognized. His wife, a fellow academic, tempered his expectations. “It’s a wonderful tool, and lots of people use it,” he recalls her saying. “But, to tell you the truth, it will never win the Nobel.” So when the call from Sweden came in, Chalfie was asleep.

知识点：scion n. /ˈsaɪən/
· 英⽂释义：a descendant or heir of a notable or wealthy family
· 中⽂释义：后代，⼦嗣，（名⻔）⼦弟
· ⽂中意：后代（指犯罪家族的后辈魏清涛，含“名⻔之后”的意味，此处带有讽刺⾊彩）
· 例句⼀：The scion of a banking dynasty stunned everyone by becoming a street artist. 这位银⾏世家的⼦弟成了街头艺术家，令所有⼈⼤跌眼镜。
· 例句⼆：As the scion of a political family, she was expected to enter public service. 作为政治家族的后代，⼈们期望她从政。

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